DOWNTOWN BATON ROUGE
Baton Rouge, LA
Wayfinding and Urban Branding
The wayfinding system is an integral part of a coordinated Downtown Visitor Amenities masterplan, and represents one the first installed components of the plan. Imbued with a rich heritage stemming from a succession of French, English and Spanish rule and Native American culture, the city offered imagery in many forms for design inspiration. Directional signs, neighborhood markers, kiosks, street names, and interpretive graphics offer fresh, contemporary interpretations of the city's history and culture.
Outstanding Achievement Award; International Downtown Association