University of Massachusetts Amherst

Amherst, MA

UMass Football Performance Center Branded Environment

The new Performance Center houses all of UMass Football training, sports medicine, multipurpose spaces, locker room and administrative offices. Comprehensive branding graphics and Hall of Fame exhibits express the excitement of the recent NCAA Division 1A ranking of UMass Minutemen, while celebrating the legacy of the program and its shared mission and values with UMASS as an institution. The messaging was developed in concert with the athletics director, head coach and staff, and development to function as important tool for athlete recruitment, alumni engagement and donor recognition. A complete code and ADA compliant facility signage system was also provided.