Viaduct on World Trade Center Avenue
South Boston, MA
Working with Massport and Gamble Associates, omloop developed branding, environmental graphics and wayfinding for the revitalization of World Trade Center Avenue. The elevated roadway has become a development spine and an important pedestrian connection between the Menino Convention Center and the Commonwealth Pier.
Viaduct branding elements were applied to plazas, walkways, walls, and canopy structures using color and geometry to create human-scaled, active spaces.
The project was timed to be completed for Boston's Tall Ships and the 2026 World Cup to benefit event visitors.